About The Book

The American Dream. What is it? And why does it need rescuing?

This country was founded on the Dreams of many; a fresh start, a chance to escape the tyrannies of a set-in-stone Old World class system, and the iron ceiling that kept men and women “in their place.” This is not a convenient patriotic fable, this is History. This is the reason for America’s very existence. For over 500 years, people have risked it all to come here for one simple reason: to make our most precious Dream come true; a life that realizes its fullest potential, and the chance to carve out my own destiny for myself.

Chance. Not a guarantee.

This is the definition of freedom. It is not the stuff of Democrats or Republicans, or any Party or Movement. (Enough arguing, everyone!) Freedom is the American Character. Right, Left, or Center, The American Dream is our national treasure.

Like freedom, the American Dream may be free, but it isn’t cheap. And it isn’t easy. And also like freedom, this Dream has occasionally faced danger head-on. From greed and deceit, and political gamesmanship on the part of both sides, the very concept of the American Dream, the sacred individual freedoms we all hold dear, hangs in the balance.

Yet, dire as these warnings may sound, the way through is so clear. It is not in Programs, or cash infusions, or sweeping political reforms. The Ultimate Answer to the current American economic crisis, and the reason for this book lies in one timeless value…

Character.

Rescuing the American Dream is two amazing, yet all too common stories of the American Dream coming true. Three fairly average guys, starting two businesses with little more than a great idea, and carving out their own destinies in seeing that idea through, then becoming financially independent as a result… The thing we all dream of.

We live two nail-biting, right to the edge of the cliff stories with these guys, in the dramatic storytelling of a master screenwriter, and the common sense narration of a forty-year executive, who advised both these ventures, and who shares with us the lessons learned in eighty years of life, working and living the American Dream.

This is not a political book, but every politician should read it. It is not a business textbook, but it should be in the curriculum of every business school in America, and within reach of every manager, CEO, or entrepreneur.

RESCUING THE AMERICAN DREAM is a “How to get Rich” book. Not quick, not easy, and having very little to do with the money one will surely attain following the 12 Steps of Character found in these pages.

Mr. Ross says it himself, in summing up his adventures, trials and triumphs with these three entrepreneurs:

“They made me rich. I want you to be rich, too.”

Enjoy the Ride.

Buy Now!


                                                

                                                        This is a fascinating book- a candid glimpse into the soul and mind of a “reflective practitioner” of the art and craft of adding value and keeping values.  Because it's about real life and risk, there's a surprise or two along the way and it's a good read.  But you'll leave this biography with a better understanding of the spirit and calculus of capitalism and, I suspect, with a good feeling inside.



Dr. Walter B. Roettger,  Lyon College President